Taylor Swift is not only a global superstar, but also a game-changer for the National Football League (NFL). The singer, who is dating Kansas City Chiefs tight end Travis Kelce, has brought a new and different audience to the league since her relationship went public at the beginning of the season.
Arnold Schwarzenegger Praises Swift’s Impact
One of the celebrities who has noticed Swift’s influence on the NFL is Arnold Schwarzenegger, the former pro bodybuilder and Terminator star. In a recent interview with Yahoo Entertainment, Schwarzenegger said it was “amazing” that Swift has attracted more fans to the sport, especially younger girls¹².
“Football itself draws the hugest crowd because it’s the most popular sport. But then to have someone like her be there and watch the game adds another kind of a thing that [attracts] a different audience,” Schwarzenegger said. “Especially younger girls are now more into football, they know the rules and all of that stuff, so it’s really amazing.”
Swift’s Presence Boosts TV Ratings and Brand Revenue
Swift’s presence at the NFL games has also had a positive effect on the league’s TV ratings and brand revenue. According to NPR, Swift’s attendance at the Chiefs-Jets game in October generated the equivalent of around $330 million in brand revenue for the Chiefs and the NFL³. The game also saw a significant increase in women’s viewership compared with the season’s previous three Sunday Night Football telecasts⁴.
NFL Commissioner Roger Goodell also commended Swift for her role in promoting the league to a wider audience. “Both Travis and Taylor are wonderful young people,” Goodell said during his annual Super Bowl week press conference. “They seem very happy. She knows great entertainment, and I think that’s why she loves NFL football.”⁴
Swift’s Fans Show Support for Kelce and the Chiefs
Swift’s fans, who are known as Swifties, have also shown their support for Kelce and the Chiefs on social media and at the games. Many Swifties have bought Chiefs merchandise, such as jerseys, hats, and scarves, to cheer for their favorite team. Some have even made signs and banners with Swift’s lyrics and references to show their love for the couple.
Kelce, who is one of the best tight ends in the league, has also expressed his appreciation for Swift and her fans. He has posted several photos and videos of him and Swift on his Instagram account, and has thanked her for being his inspiration and motivation. He has also dedicated some of his touchdowns to Swift by mimicking her signature dance moves or pointing at her in the stands.
Swift and Kelce: A Match Made in Heaven?
Swift and Kelce have been dating since August 2023, when they met at a charity event in Los Angeles. Since then, they have been inseparable, traveling the world together, attending each other’s events, and spending quality time with their families and friends. They have also sparked engagement rumors after Swift was spotted wearing a ring on her left hand at the Grammy Awards in February 2024.
Swift and Kelce are expected to attend the Super Bowl on Sunday, where the Chiefs will face the San Francisco 49ers in Las Vegas. Swift, who just wrapped up her Eras Tour in Tokyo, reportedly flew back to the US on Saturday to join Kelce for the big game⁵. Fans are eagerly waiting to see if the couple will make their red carpet debut or share a kiss on the jumbotron.
Whether they do or not, one thing is clear: Taylor Swift is changing the game for the NFL, and everyone is loving it.
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